Many companies have trusted us. Below is a list of past and current case studies.
Client Card Software
Description: Credit card dispute Software
Project: Growth support and raising finance
Finance raised: £500k Debt and Equity Finance
- Analysis of the market opportunity for payment card dispute software
- Analysis of credit card fraud in the target markets
- Competitive analysis
- Business planning
- Finalization of business plans for investor presentations
- Relationship and investment management with the bank
- Five year strategies
Employment Law Services
Description: Employment law and health and safety services
Project: Re-launch business under new structure
Finance raised: £750K (LGS loan) and additional equity investment
Genesis was approached under the Mustard programme to assist the directors to dissolve the existing partnership amicably and restructure the business proposition so that it could be successfully launched.
The client also had several issues and concerns relating to the market place, product and company branding, staffing requirements, operational systems and structure and obtaining necessary funding.
The first task was to divest the business from the legal firm, which was achieved over a six-week period. On achieving this, a full market survey was undertaken to assess the viability of the product offerings, identity and review competition and and develop a marketing strategy to enhance the mhl brand and image. Simultaneously the operations of the business were analysed and a staffing structure formalised based upon the financial forecasts agreed with the management.
A full financial plan and budgets were developed with the directors and 3-year forecasts produced to cover profit and loss, cash flow requirements and balance sheets. From this information the funding requirements of the business were calculated.
The company is listed on the mustard.uk.com website as “one of the most successful products of the mustard.uk.com high-grown start-up programme”. According to Nick McKay, founder and managing director, “with the guidance and support received from mustard.uk.com, Genesis and the advantage technology fund, we were able to raise the finance and launch the company.
Since launch of the business, it supports now achieve seven figure annual sales and employ nearly 150 staff. The company was the subject of a trade sale in December 2006 for an undisclosed eight-figure sum. It is the biggest success story to come out of mustard.uk.com’s High Growth start-up programme.
Description: WAN optimisation software
Project: Product development, raising finance, and marketing strategy
Finance raised: £2 Million Equity Finance 3iPLC
Rail Safety Equipment
Description: supplier of safety lighting to the rail industry
Project: viability study to support acquisition of manufacturing tooling
Finance Raised: £1 Million
Description: Software Company
Project: Raising finance
Finance raised: Financed by parent company
The company applied to a regional Venture Capital Fund for finance acquisition of assets via an MBO and for funding business operations. The investor indicated that they would consider supporting the MOB subject to confirmation of market demand. The support has been requested as part of their due diligence process to ensure the project is investment ready.
The company was referred to Genesis by the investor in order to determine the demand for the products and services of the client. Genesis performed the following activities:
· A review of the UK market using published sources available in the public domain to undertake a market overview and situational analysis and to determine the market structure and the key market trends.
· A competitor Analysis to assess the major players in the industry. Both direct and indirect competitors were identified in terms of their core products and services.
· A telephone survey of their existing customers to understand the main problems/difficulties that customers face within the identified markets targets.
· The above findings were presented in the form of a market report
Description: Manufacture and install standard and bespoke wooden products
Project: Business looking to expand and buy new machinery
Finance Raised: £100K Awarded grant for 15% of total project cost
It was then employing ten people and had an annual turnover of six figures. The company has a wide customer base that includes Councils, businesses and private customers and it typically quotes delivery times of around 12 to 14 weeks. Most of the components are made on a range of machines including cutter, routers, etc. that require skilled workers. However the company was suffering from a shortage of workers with suitable skills. To improve production efficiencies, the company owner proposed to invest in a new automated machine which would manufacture complete panels in a single operation
- Market research of the UK joinery market to underpin the proposed expansion application
- Developed financial budgets and projections
- Prepared and submitted grant application for 15% of the total cost
Provided support to liaise with DTI
Description: Manufacture and install wooden products
Project: Relocation to new premises and capital investment
Finance raised: £250K Awarded grant for total amount sought after
- Research of the UK market to underpin the proposed expansion and investment
- Developed financial projections
Prepared and submitted the grant application to the DTI and provided support to liaise with them
The following clients of Genesis have been recognised with awards:
✓ TriRidium Ltd - Best Young Business
✓ Swain Bus and Coach Ltd - Commitment to Engineering Excellence
✓ Forensic Pathways - Most Innovative Business and Business of the Year
✓ Espace - Finalist Fastest Growing Business
✓ Epic Skating
✓ Mhl Support plc
✓ Zybert Computers Ltd
✓ Geo Industries Ltd
Birmingham Chamber Entrepreneurship Awards
✓ Webset Ltd